New wording for the world-wide Amano brand
Delivering the future of Time and Air
No people without perceiving Time.No peple without receiving air.
Therefore the change of Amano is to improve the future of each people by enriching “Time and Air”
Basic Philosophy Structure
Pivoted around the “Corporate Motto” which represents the immutable spirit since the company’s inauguration, “Amano Group’s Basic Philosophy” consists of “Management principles”, “Management Guidelines”, “Management Policies” and the “Code of Conduct”.
Corporate Motto “Don, Kon, Un”
“I put all my knowledge and skills into my work. Success cannot be achieved overnight. This is why my motto is Don, Kon, Un.” (From Founder: Shuichi Amano Quotes)
The roots of “Don, Kon, Un” are “Un, Don, Kon.” This means the secret to success in any area is luck, steadfastness, and patience. Our founder, Shuichi Amano changed the order to “Don, Kon, Un” because he believed that Un (luck) would come as a result of Don, Kon (steadfastness and patience), and he made this belief the corporate motto
“DON”
Don means to take proper action. You can demonstrate don by performing your work with honesty, transparency, respect for individuality, cooperation with others, and a commitment to excellent service.
“KON”
Kon means to show patience and undertake unwavering efforts. You can demonstrate kon by performing your work with enthusiasm and seeking to improve in every aspect of your responsibilities.
“UN”
Un means luck or good fortune. To succeed, we must not simply wait for Un (luck) to come our way. We believe that if we demonstrate don and kon in our work and lives, it will lead to ungood fortune.
Management Principles
In the field of “People & Time” and “People & Air”, Amano will create new values and contribute to the realization of a safe, comfortable, and a wholesome society
Management Guidelines
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